'The Oak Room’ - Award-winning hospitality space at Aston Villa Football Club’s Villa Park designed by 20.20
LONDON 鈥 Levy, a leading sports and entertainment hospitality provider, and 20.20, a premier experience [design] consultancy, today announced a formal partnership that will enhance and strengthen Levy鈥檚 expertise in brand development, compelling storytelling, and innovative design.
The move follows a successful collaboration that began in 2024 and will see 20.20鈥檚 strategic design services as a new addition to BUILT by Levy, the company鈥檚 brand and experience innovation arm. 20.20 brings a new perspective and skillset to Levy鈥檚 experiential team, specialising in brand storytelling and premium hospitality design, helping to conceive unique customer experiences, brand identities, and activations to redefine the fan experience in iconic sporting and entertainment venues.
鈥淥ur partnership with 20.20 has already shown the immense potential of combining our operational excellence with their creative brilliance,鈥 said Rak Kalidas, Chief Creative Officer at Levy. 鈥淭his partnership is a huge step in our mission to redefine the future of experiences. Offering 20.20 as part of the BUILT by Levy team is a natural evolution that will allow us to push the boundaries of what鈥檚 possible. Their strengths in brand storytelling and premium hospitality design are a perfect complement to our existing offer, and together, we will create truly unforgettable experiences for our clients and their guests.鈥
Jim Thompson, Managing Director, 20.20 commented, 鈥淲e are incredibly excited about this partnership with Levy. Our shared vision is to create experiences that are not only memorable but also deeply connected to our clients鈥 brands and venues. We look forward to combining our creative expertise with Levy鈥檚 operational excellence to deliver truly unique immersive experiences.鈥
20.20 will retain its independence, operating as a distinct business and continuing to work directly with its own client base. The company will continue to be led by Managing Director, Jim Thompson, and Executive Creative Director, Jon Lee, ensuring the unique creative energy and market-leading approach that 20.20 is known for remains at the forefront.